Educational campaigns on sobriety are part of the specific nature of social campaigns. Every season, there is a lot of talk about sobriety, warnings about the effects of alcohol abuse, and the messages are most often addressed to drivers (not only professional ones), to people entering adult life, to parents and educators of young people, as well as to cyclists. In every social group, the idea of a sober lifestyle is desirable and worth talking about, clearly pointing out and emphasizing the bright sides of the attitude of moderate and reasonable alcohol consumption.
I drive, I'm sober
Business Consulting has been involved in promoting sobriety for many years. Activities for social sobriety education are part of our strategy, which we consistently implement and are proud of. It all started over 20 years ago with a meeting of the then vice-president of our company, Krzysztof Gmyrek, with Fr. Piotr Brząkalik, pastor of sobriety of the Archdiocese of Katowice. From this meeting, the idea of preparing and implementing a campaign promoting sobriety under the slogan "I drive, I am sober" was born. Other partners quickly joined the campaign, including: the academic community, represented by Professor Roman Kalarus, author of the campaign graphics, as well as representatives of local government authorities, the police and the media. The first part of the campaign was the result of the involvement of many entities. At that time, no one expected that this campaign would stay with us for a long time, but the success of the first edition gave us wings and showed that combining business activities with pro-social activity is not only possible, but also gives professional satisfaction and brings measurable results.
Since then, we have been faithful to the idea of promoting a sober lifestyle, treating it as an element of our company's CSR activities. Although the slogans and graphics of subsequent editions of the campaign changed in each year (e.g. "I think, therefore I don't drink", "Sobriety without borders", There are more and more of us", "Join me"), its main idea remained the same. We definitely distance ourselves from social campaigns that drastically show the consequences of alcohol abuse. Our message is positive, open and always refers to a rational view of life, self-esteem and pride in the social attitude we represent. We say that sobriety is natural, common and fashionable.
One of our first campaigns (1999). The slogan "I don't drink" was signed by Wojciech Kilar, prof. Jan Miodek and prof. Tadeusz Sławek.
Advertising on buses and trams
Since the target group of the "I drive, I'm sober" campaign is primarily drivers, as the market leader in advertising on buses and trams, we largely use these media to run the campaign. The campaign had the greatest reach in the years 2009-2011, when it was presented in the form of large-format prints on 764 buses, 101 trams, 1,648 billboards, and in the form of stickers - on 129,500 vehicles. 94,000 keychains with the slogan "I drive, I'm sober" were distributed. In these years, 75 city and commune offices, 24 companies and institutions, 18 carriers (public transport companies), as well as the media took part in the campaign. The campaign was presented on TVP and TVN, which made their airtime available to broadcast the campaign spots. As the organizers of the campaign, we received hundreds of e-mails with personal stories of drivers or their family members, asking for a keychain, which is the image symbol of our campaign. For over two decades, approximately 200,000 people have attached our key rings to their car keys, thus declaring the attitude "I drive, I am sober."
A keychain with the declaration "I drive, I am sober" has been a symbol of our campaign for many years
Campaign ambassadors
Our campaign grows with us. In 2014, the Sobriety Foundation was established. Krzysztof Gmyrek, who implements a social sobriety program and runs campaigns. The project initiated over 20 years ago is gaining its ambassadors. They include, among others: Kajetan Kajetanowicz - multiple Polish and European rally champion, Bartosz Ostalowski - the only racing driver and drifter in the world who drives with his foot, Bartłomiej Waga - film and theater actor. Jarosław Juszkiewicz - radio journalist also known to drivers as the voice of Google Maps navigation, Wojciech Chuchała - European Rally Champion in the ERC2 class, Adam Giza - television journalist and Rafał Patyra - sports journalist.
Kajetan Kajetanowicz at fullback encourages you to join the action
