A few words about us

Transit advertising is a type of outdoor advertising (outdoor - OOH) that uses vehicles, e.g. buses, trams or trains, as advertising media. This type of activities are described as the only active OOH, because public and regional transport vehicles are in motion every day, carrying people every day, helping them get to work, school or shopping. Therefore, it is a natural synergy of an active recipient with a mobile advertising medium. Media Miejskie cooperates with all communication companies throughout Poland.

A campaign on LCD screens is an ideal solution for advertising FMCG products, special promotions, store openings, concerts, cultural events and all types of services. It is also great for building the image of brands or introducing new products to the market. Thanks to its dynamic form and wide reach, it allows you to quickly and effectively build awareness among potential consumers. The key to the success of such a campaign will be content, i.e. the message and its form that will be seen by, for example, public transport passengers, passers-by or people surrounded by other screens.

In fact, every brand and every product or service can be presented in a non-standard way. The key to the success of ambient campaigns is an idea and creativity that will surprise recipients and interest them in a non-obvious form of advertising. Therefore, if you are wondering how to present your brand, product or service in an interesting way, it is worth seeking help from a specialized advertising agency. At City Media, we prepare such non-standard campaigns from idea to implementation. We supervise the entire advertising campaign and select activities so that they are, firstly, modern and surprising, and, secondly, effective. We present our ideas, together we select the most interesting ones and start implementing an advertising campaign at the highest level. We ensure the safety of implementation, production of all types of materials and ensure the proper conduct of ambient campaigns from beginning to end.

Transit operations are possible throughout Poland, using municipal, regional and private carrier vehicles. In practice, this means that, depending on the campaign assumptions, you can use three types of offer:

• urban - uses media placed on buses and trams or inside public transport vehicles (e.g. advertising using vehicles of MZA Warszawa, MPK Kraków, ZKM Gdynia, MPK Poznań, MPK Wrocław, ZDiTM Szczecin and other public transport carriers throughout Poland)

• agglomeration - uses vehicles of carriers who run routes around a given agglomeration, connecting the central center with surrounding towns.

• regional - uses vehicles serving connections between towns in the commune, district or voivodeship (advertising using e.g. PKS or private carriers)

The most common form of advertising at public transport stops is CLP, i.e. Citylight Panel. This is an advertisement measuring 1.2 x 1.8 m, placed in the bus shelter panels. This form of advertising is mainly addressed to public transport passengers waiting at bus and tram stops. However, the CLP advertising medium is also perfectly visible in urban space by other recipients. Advertising placed at stops also reaches pedestrians, cyclists and drivers. Citylight (CLP) involves placing an advertising poster in a selected panel, usually for a period of 2 weeks or 1 month. In advertising campaigns, we can use non-standard creations, using consecutive surfaces, in which adjacent surfaces may contain graphics corresponding to each other. Thanks to such a non-standard approach, we gain the effect of surprise and curiosity, while increasing the recipient's interest in the presented message.

Transit advertising is a very effective form of OOH advertising. Advertisements placed outside vehicles ensure that drivers and pedestrians are reached, while media inside vehicles allows contact with passengers. A wide selection of advertising formats gives you the opportunity for individual configuration depending on your needs and advertising budget. Transit advertising visibility studies show that approximately 70% of respondents see transit advertising media on vehicles or inside buses and trams. Advertising on public and regional transport vehicles is space-friendly. It does not interfere with the urban landscape of cities and is not covered by the provisions of landscape resolutions that are gradually being introduced by Polish cities. Ads are exposed for only as long as the advertising campaign.

Each city and each carrier takes care of the development of the connection network and the condition of vehicles. Most carriers have modern, aesthetic buses and trams. Vehicles are constantly replaced with newer ones, and those currently on the streets are constantly supervised to ensure that they are efficient, clean and aesthetic.

Ambient is quite a broad concept. In advertising, it means non-standard, non-obvious and surprising forms of advertising. Ambient activities are characterized by the creativity of ideas and the selection of advertising places specifically for the target group that we want to surprise and interest with the advertising message. Ambient does not have rigidly defined advertising formats, because these types of campaigns are usually tailor-made. In the section below dedicated to this type of advertising, you will find examples of categories of such activities and photos from implementations that may be an inspiration. One thing is certain - the key to the success of ambience campaigns is their originality and creativity, non-standard formats and a surprising, engaging advertising message. If you are looking for an idea for an unobvious advertisement, ambient is the perfect solution.

The acronym DOOH stands for Digital Out Of Home, which is one of the forms of outdoor advertising using digital media. For digital media in the so-called outdoor includes, for example, LCD screens in buses, trams, trains, stations, airports, shopping malls, gyms, medical points, as well as in parcel lockers and all other locations where it is possible to broadcast an advertising spot.

Buses and trams move on a rotational basis within a given depot, which in practice means that they may appear on different lines served by a given depot. It is not possible to permanently assign it to one selected line. The advantage of this solution is building a wide reach and visibility of advertising, which can reach various parts of the city or region. We can choose a bus/tram depot within a given city, thanks to which we can indicate the advertising coverage area.

First of all, it is a form of advertising that is very flexible in planning. It allows you to implement a campaign in any period and of any length - monthly, biweekly, but also 7-day or even 1-day. It allows most DOOH screen networks to start and end campaigns on any day of the month. Thanks to its modern form of communication, it is attractive and well noticed by viewers thanks to the dynamics and high frequency of broadcasting.

The CLP poster is placed on the panel usually for a period of 2 weeks or 1 month. Campaigns using citylights may be exposed longer, depending on the preferred duration of the campaign.

It's simple! After selecting cities or regions and determining the assumptions of the campaign, we will prepare a complete recommendation and shape of advertising activities. Our offer will include a detailed list of advertising formats in urban, agglomeration or regional transport along with the dates of planned activities and the costs of comprehensive campaign implementation. After agreeing on the details, we conclude a clear and transparent contract and... we start working on implementing the campaign! Based on the file prepared in accordance with our specifications, we ensure, without any additional fees, that the file is adapted to each vehicle model in the planned campaign. Our offer includes the total implementation costs - production of advertising materials, their exposure on the agreed date, service, assembly and disassembly after the end of the campaign. The price of the campaign includes a photo report documenting the installation of advertising media.

Media Miejskie offers advertising at bus stops in GOP (including Katowice, Chorzów, Gliwice, Bytom, Zabrze, Świętochłowice, Sosnowiec, Ruda Śląska). Advertising on bus shelters is also available in Kraków and Bielsko-Biała. We offer a comprehensive service of implementing an advertising campaign using CLP, including printing, assembly, exposure with damage service, dismantling and a photo report. We are constantly working to expand our advertising offer using Citylights to include additional cities.

Research confirms that it works! About 70% of respondents said they noticed advertising on buses and trams and on posters or LCD screens inside vehicles. Depending on the selected formats, advertising media in public transport ensure reaching different target groups. Fullbacks are highly visible to drivers, cyclists and pedestrians. Large-format media such as megabus or megatram, i.e. comprehensive wrapping of public transport vehicles, are a spectacular form of presence in urban space. Inside vehicles, we can use frames, posters and LCD screens to reach passengers. Please note that buses and trams are constantly in motion. Moving vehicles with advertising attract attention, and creative graphics placed on buses and trams attract attention, standing out from other messages in urban space. The effectiveness of transit advertising is also influenced by properly designed advertising graphics. To provide the best possible set of advertising media, our specialists will propose the optimal campaign variant. Media Miejskie has an experienced team of graphic designers who will adapt materials prepared according to our technical specifications to each vehicle model used in the campaign. You can also entrust our specialists with preparing such graphics from A to Z.

The selection of touchpoints depends on the brand and type of message of the advertised, promoted product or service. The most frequently used advertising contact points include, for example, parcel collection machines, which enable reaching not only people collecting parcels, but also residents of housing estates, customers of shops, gas stations or employees of office buildings. The selection of specific places depends on the target group to which the advertising is directed. Touchpoints can also be trains of all types - suburban, regional, long-distance, where we can reach people traveling to work, school, or moving from city to city, e.g. on holidays or holidays. Railway and bus stations and airports are also great touchpoints related to travel, where, thanks to spectacular formats, we can reach people staying in the airport hall or waiting for a train with an advertising message. Gyms, fitness clubs, swimming pools and aqua parks may also be contact points, ensuring that we reach active people who practice sports. If we want to advertise health and care products, advertising in medical facilities, clinics and pharmacies will work great. Contact points may also be shopping malls and urban spaces, where, in addition to the staff advertising the product, we can also use, for example, advertising on city bikes. It is worth entrusting the selection of touchpoints to specialists who will select and efficiently carry out activities by selecting appropriate advertising formats and selecting the best locations tailored specifically to a specific advertising campaign.

Advertising in public and regional transport vehicles offers very wide possibilities of using various surfaces. It is possible, for example, to wrap vehicles on the outside, thus ensuring that the advertising message reaches drivers, cyclists and pedestrians. We can also use advertising formats inside vehicles, thanks to which we will reach passengers of public, suburban and regional transport. The most common format is fullback - covering the back of buses. A spectacular format is to wrap an entire bus - megabus, or an entire tram - megatram. Inside vehicles, advertising can be displayed in advertising frames or on DOOH media, i.e. on LCD screens emitting an advertising spot. You can read more about the most commonly used transit advertising formats in the transit advertising section. You can see examples of campaign implementation using various formats here.

The most frequently used forms of ambient advertising include, for example, events in which we engage potential customers in specially designed promotional zones to familiarize themselves with, for example, the product or service of the advertised brand. We deal with the production of such events comprehensively - from obtaining a location, through the production of all types of equipment and gadgets, training promotional staff, to the implementation and coordination of the entire event. Ambient activities also include the production of non-standard installations and the use of all kinds of attractions, such as photo booths, monitors or multimedia projections. Ambient, i.e. a non-standard approach to advertising, is also called campaigns using promotional staff, the so-called field marketing, e.g. in urban space or points of contact with a selected target group. In this type of activities, we can introduce potential customers to the product, talk about its advantages, and provide samples or gadgets through sampling. A huge part of ambient activities are also actions at touchpoints, using places of contact with the target group. In these specially selected locations, we install various advertising media for the duration of the campaign or broadcast the spot on the screens located there.

The best ads are those that attract the recipient's attention and are remembered. It sounds simple, but in practice it means there are some really simple rules to remember. First of all, you should consider what values ​​and benefits your product or service has for a potential customer. Well-prepared graphics should stand out with something distinctive. This may be the use of an eye-catching advertising slogan, a characteristic font, a clearly visible product, colors, a logo or a characteristic character. A well-constructed advertisement should quickly and effectively stay in the recipient's memory. So avoid long passwords written in small or too difficult to read fonts. Keep your content to a minimum and arrange your graphics to catch the eye.

It's simple! All we need to do is receive your inquiry by phone or e-mail. For this purpose, you can use the form on our website. First, we set the date of the planned campaign and the key guidelines for its implementation. Then, on this basis, we present location proposals. Our recommendation is based on available space in the indicated period. After determining the assumptions of the campaign, we sign a clear and simple contract. Then, our BC Production printing house produces posters based on files prepared in accordance with the technical specifications. Posters are mounted in designated locations, each Citylight is photographed. Based on this, we prepare an assembly report and send the results of the campaign implementation.

Transit advertising has no restrictions and no rigid exposure periods. We can flexibly plan the start and end day of advertising exposure on buses and trams. The duration of an advertising campaign should be adjusted to the content of the advertisement and the product or service promoted. Advertising on buses should last at least a week. The best results are achieved by using the fullback advertising format for a month or two weeks. Campaigns using LCD screens (DOOH) inside buses and trams offer the opportunity to advertise for up to 1 day. Therefore, video advertising in public transport is perfect for advertising product promotions, concerts, TV programs and series. DOOH advertising in vehicles will also work well in longer campaigns addressed to public transport passengers with a message promoting various services or products. Due to the fact that the screens are perfectly visible, they guarantee effective consolidation of the advertising message among passengers traveling by buses and trams every day.

This advertising using posters placed in closed panels in the Citylight shelter has dimensions of 1.2 x 1.8 m and is a standard size of this type of advertising, most common in most cities in Poland. Depending on the construction of the bus shelter, the CLP may be located in the inner or outer part of the bus and tram stop.

First of all, it is worth considering to whom such advertising is directed and what points of contact with the advertising ensure reaching the right group of people, i.e. potential customers. Selecting the right network of DOOH screens is the basis for effective communication in this advertising channel. Similarly, it is important to select the right number of screens in the campaign and the length of the advertising spot. The spot intended for broadcast, its content and message, i.e. the so-called content is of great importance for the effectiveness of an advertising campaign. It may be a static board broadcast for 10, 15, 30 seconds or an animation with elements that attract viewers' attention. If you want to plan effective DOOH activities, it is worth seeking advice from specialists who will select appropriate networks of DOOH screens and recommend the best solutions.

Transit advertising is a type of outdoor advertising (outdoor - OOH) that uses vehicles, e.g. buses, trams or trains, as advertising media. This type of activities are described as the only active OOH, because public and regional transport vehicles are in motion every day, carrying people every day, helping them get to work, school or shopping. Therefore, it is a natural synergy of an active recipient with a mobile advertising medium. Media Miejskie cooperates with all communication companies throughout Poland.

Transit operations are possible throughout Poland, using municipal, regional and private carrier vehicles. In practice, this means that, depending on the campaign assumptions, you can use three types of offer:

• urban - uses media placed on buses and trams or inside public transport vehicles (e.g. advertising using vehicles of MZA Warszawa, MPK Kraków, ZKM Gdynia, MPK Poznań, MPK Wrocław, ZDiTM Szczecin and other public transport carriers throughout Poland)

• agglomeration - uses vehicles of carriers who run routes around a given agglomeration, connecting the central center with surrounding towns.

• regional - uses vehicles serving connections between towns in the commune, district or voivodeship (advertising using e.g. PKS or private carriers)

Transit advertising is a very effective form of OOH advertising. Advertisements placed outside vehicles ensure that drivers and pedestrians are reached, while media inside vehicles allows contact with passengers. A wide selection of advertising formats gives you the opportunity for individual configuration depending on your needs and advertising budget. Transit advertising visibility studies show that approximately 70% of respondents see transit advertising media on vehicles or inside buses and trams. Advertising on public and regional transport vehicles is space-friendly. It does not interfere with the urban landscape of cities and is not covered by the provisions of landscape resolutions that are gradually being introduced by Polish cities. Ads are exposed for only as long as the advertising campaign.

Each city and each carrier takes care of the development of the connection network and the condition of vehicles. Most carriers have modern, aesthetic buses and trams. Vehicles are constantly replaced with newer ones, and those currently on the streets are constantly supervised to ensure that they are efficient, clean and aesthetic.

Buses and trams move on a rotational basis within a given depot, which in practice means that they may appear on different lines served by a given depot. It is not possible to permanently assign it to one selected line. The advantage of this solution is building a wide reach and visibility of advertising, which can reach various parts of the city or region. We can choose a bus/tram depot within a given city, thanks to which we can indicate the advertising coverage area.

It's simple! After selecting cities or regions and determining the assumptions of the campaign, we will prepare a complete recommendation and shape of advertising activities. Our offer will include a detailed list of advertising formats in urban, agglomeration or regional transport along with the dates of planned activities and the costs of comprehensive campaign implementation. After agreeing on the details, we conclude a clear and transparent contract and... we start working on implementing the campaign! Based on the file prepared in accordance with our specifications, we ensure, without any additional fees, that the file is adapted to each vehicle model in the planned campaign. Our offer includes the total implementation costs - production of advertising materials, their exposure on the agreed date, service, assembly and disassembly after the end of the campaign. The price of the campaign includes a photo report documenting the installation of advertising media.

Research confirms that it works! About 70% of respondents said they noticed advertising on buses and trams and on posters or LCD screens inside vehicles. Depending on the selected formats, advertising media in public transport ensure reaching different target groups. Fullbacks are highly visible to drivers, cyclists and pedestrians. Large-format media such as megabus or megatram, i.e. comprehensive wrapping of public transport vehicles, are a spectacular form of presence in urban space. Inside vehicles, we can use frames, posters and LCD screens to reach passengers. Please note that buses and trams are constantly in motion. Moving vehicles with advertising attract attention, and creative graphics placed on buses and trams attract attention, standing out from other messages in urban space. The effectiveness of transit advertising is also influenced by properly designed advertising graphics. To provide the best possible set of advertising media, our specialists will propose the optimal campaign variant. Media Miejskie has an experienced team of graphic designers who will adapt materials prepared according to our technical specifications to each vehicle model used in the campaign. You can also entrust our specialists with preparing such graphics from A to Z.

Advertising in public and regional transport vehicles offers very wide possibilities of using various surfaces. It is possible, for example, to wrap vehicles on the outside, thus ensuring that the advertising message reaches drivers, cyclists and pedestrians. We can also use advertising formats inside vehicles, thanks to which we will reach passengers of public, suburban and regional transport. The most common format is fullback - covering the back of buses. A spectacular format is to wrap an entire bus - megabus, or an entire tram - megatram. Inside vehicles, advertising can be displayed in advertising frames or on DOOH media, i.e. on LCD screens emitting an advertising spot. You can read more about the most commonly used transit advertising formats in the transit advertising section. You can see examples of campaign implementation using various formats here.

The best ads are those that attract the recipient's attention and are remembered. It sounds simple, but in practice it means there are some really simple rules to remember. First of all, you should consider what values ​​and benefits your product or service has for a potential customer. Well-prepared graphics should stand out with something distinctive. This may be the use of an eye-catching advertising slogan, a characteristic font, a clearly visible product, colors, a logo or a characteristic character. A well-constructed advertisement should quickly and effectively stay in the recipient's memory. So avoid long passwords written in small or too difficult to read fonts. Keep your content to a minimum and arrange your graphics to catch the eye.

Transit advertising has no restrictions and no rigid exposure periods. We can flexibly plan the start and end day of advertising exposure on buses and trams. The duration of an advertising campaign should be adjusted to the content of the advertisement and the product or service promoted. Advertising on buses should last at least a week. The best results are achieved by using the fullback advertising format for a month or two weeks. Campaigns using LCD screens (DOOH) inside buses and trams offer the opportunity to advertise for up to 1 day. Therefore, video advertising in public transport is perfect for advertising product promotions, concerts, TV programs and series. DOOH advertising in vehicles will also work well in longer campaigns addressed to public transport passengers with a message promoting various services or products. Due to the fact that the screens are perfectly visible, they guarantee effective consolidation of the advertising message among passengers traveling by buses and trams every day.

Transit operations are possible throughout Poland, using municipal, regional and private carrier vehicles. In practice, this means that, depending on the campaign assumptions, you can use three types of offer:

• urban - uses media placed on buses and trams or inside public transport vehicles (e.g. advertising using vehicles of MZA Warszawa, MPK Kraków, ZKM Gdynia, MPK Poznań, MPK Wrocław, ZDiTM Szczecin and other public transport carriers throughout Poland)

• agglomeration - uses vehicles of carriers who run routes around a given agglomeration, connecting the central center with surrounding towns.

• regional - uses vehicles serving connections between towns in the commune, district or voivodeship (advertising using e.g. PKS or private carriers)

The most common form of advertising at public transport stops is CLP, i.e. Citylight Panel. This is an advertisement measuring 1.2 x 1.8 m, placed in the bus shelter panels. This form of advertising is mainly addressed to public transport passengers waiting at bus and tram stops. However, the CLP advertising medium is also perfectly visible in urban space by other recipients. Advertising placed at stops also reaches pedestrians, cyclists and drivers. Citylight (CLP) involves placing an advertising poster in a selected panel, usually for a period of 2 weeks or 1 month. In advertising campaigns, we can use non-standard creations, using consecutive surfaces, in which adjacent surfaces may contain graphics corresponding to each other. Thanks to such a non-standard approach, we gain the effect of surprise and curiosity, while increasing the recipient's interest in the presented message.

The CLP poster is placed on the panel usually for a period of 2 weeks or 1 month. Campaigns using citylights may be exposed longer, depending on the preferred duration of the campaign.

Media Miejskie offers advertising at bus stops in GOP (including Katowice, Chorzów, Gliwice, Bytom, Zabrze, Świętochłowice, Sosnowiec, Ruda Śląska). Advertising on bus shelters is also available in Kraków and Bielsko-Biała. We offer a comprehensive service of implementing an advertising campaign using CLP, including printing, assembly, exposure with damage service, dismantling and a photo report. We are constantly working to expand our advertising offer using Citylights to include additional cities.

It's simple! All we need to do is receive your inquiry by phone or e-mail. For this purpose, you can use the form on our website. First, we set the date of the planned campaign and the key guidelines for its implementation. Then, on this basis, we present location proposals. Our recommendation is based on available space in the indicated period. After determining the assumptions of the campaign, we sign a clear and simple contract. Then, our BC Production printing house produces posters based on files prepared in accordance with the technical specifications. Posters are mounted in designated locations, each Citylight is photographed. Based on this, we prepare an assembly report and send the results of the campaign implementation.

This advertising using posters placed in closed panels in the Citylight shelter has dimensions of 1.2 x 1.8 m and is a standard size of this type of advertising, most common in most cities in Poland. Depending on the construction of the bus shelter, the CLP may be located in the inner or outer part of the bus and tram stop.

A campaign on LCD screens is an ideal solution for advertising FMCG products, special promotions, store openings, concerts, cultural events and all types of services. It is also great for building the image of brands or introducing new products to the market. Thanks to its dynamic form and wide reach, it allows you to quickly and effectively build awareness among potential consumers. The key to the success of such a campaign will be content, i.e. the message and its form that will be seen by, for example, public transport passengers, passers-by or people surrounded by other screens.

The acronym DOOH stands for Digital Out Of Home, which is one of the forms of outdoor advertising using digital media. For digital media in the so-called outdoor includes, for example, LCD screens in buses, trams, trains, stations, airports, shopping malls, gyms, medical points, as well as in parcel lockers and all other locations where it is possible to broadcast an advertising spot.

First of all, it is a form of advertising that is very flexible in planning. It allows you to implement a campaign in any period and of any length - monthly, biweekly, but also 7-day or even 1-day. It allows most DOOH screen networks to start and end campaigns on any day of the month. Thanks to its modern form of communication, it is attractive and well noticed by viewers thanks to the dynamics and high frequency of broadcasting.

First of all, it is worth considering to whom such advertising is directed and what points of contact with the advertising ensure reaching the right group of people, i.e. potential customers. Selecting the right network of DOOH screens is the basis for effective communication in this advertising channel. Similarly, it is important to select the right number of screens in the campaign and the length of the advertising spot. The spot intended for broadcast, its content and message, i.e. the so-called content is of great importance for the effectiveness of an advertising campaign. It may be a static board broadcast for 10, 15, 30 seconds or an animation with elements that attract viewers' attention. If you want to plan effective DOOH activities, it is worth seeking advice from specialists who will select appropriate networks of DOOH screens and recommend the best solutions.

In fact, every brand and every product or service can be presented in a non-standard way. The key to the success of ambient campaigns is an idea and creativity that will surprise recipients and interest them in a non-obvious form of advertising. Therefore, if you are wondering how to present your brand, product or service in an interesting way, it is worth seeking help from a specialized advertising agency. At City Media, we prepare such non-standard campaigns from idea to implementation. We supervise the entire advertising campaign and select activities so that they are, firstly, modern and surprising, and, secondly, effective. We present our ideas, together we select the most interesting ones and start implementing an advertising campaign at the highest level. We ensure the safety of implementation, production of all types of materials and ensure the proper conduct of ambient campaigns from beginning to end.

Ambient is quite a broad concept. In advertising, it means non-standard, non-obvious and surprising forms of advertising. Ambient activities are characterized by the creativity of ideas and the selection of advertising places specifically for the target group that we want to surprise and interest with the advertising message. Ambient does not have rigidly defined advertising formats, because these types of campaigns are usually tailor-made. In the section below dedicated to this type of advertising, you will find examples of categories of such activities and photos from implementations that may be an inspiration. One thing is certain - the key to the success of ambience campaigns is their originality and creativity, non-standard formats and a surprising, engaging advertising message. If you are looking for an idea for an unobvious advertisement, ambient is the perfect solution.

The selection of touchpoints depends on the brand and type of message of the advertised, promoted product or service. The most frequently used advertising contact points include, for example, parcel collection machines, which enable reaching not only people collecting parcels, but also residents of housing estates, customers of shops, gas stations or employees of office buildings. The selection of specific places depends on the target group to which the advertising is directed. Touchpoints can also be trains of all types - suburban, regional, long-distance, where we can reach people traveling to work, school, or moving from city to city, e.g. on holidays or holidays. Railway and bus stations and airports are also great touchpoints related to travel, where, thanks to spectacular formats, we can reach people staying in the airport hall or waiting for a train with an advertising message. Gyms, fitness clubs, swimming pools and aqua parks may also be contact points, ensuring that we reach active people who practice sports. If we want to advertise health and care products, advertising in medical facilities, clinics and pharmacies will work great. Contact points may also be shopping malls and urban spaces, where, in addition to the staff advertising the product, we can also use, for example, advertising on city bikes. It is worth entrusting the selection of touchpoints to specialists who will select and efficiently carry out activities by selecting appropriate advertising formats and selecting the best locations tailored specifically to a specific advertising campaign.

The most frequently used forms of ambient advertising include, for example, events in which we engage potential customers in specially designed promotional zones to familiarize themselves with, for example, the product or service of the advertised brand. We deal with the production of such events comprehensively - from obtaining a location, through the production of all types of equipment and gadgets, training promotional staff, to the implementation and coordination of the entire event. Ambient activities also include the production of non-standard installations and the use of all kinds of attractions, such as photo booths, monitors or multimedia projections. Ambient, i.e. a non-standard approach to advertising, is also called campaigns using promotional staff, the so-called field marketing, e.g. in urban space or points of contact with a selected target group. In this type of activities, we can introduce potential customers to the product, talk about its advantages, and provide samples or gadgets through sampling. A huge part of ambient activities are also actions at touchpoints, using places of contact with the target group. In these specially selected locations, we install various advertising media for the duration of the campaign or broadcast the spot on the screens located there.