Cityside is a vertical module on the doorless side of the vehicle and its size corresponds to advertising at bus and tram stops. It works perfectly with CLP, and an additional advantage of the cityside format is its mobility thanks to its placement on buses that are constantly in motion.
This advertising format on the side of public transport buses is highly visible and reaches passengers waiting at bus stops when the vehicle is stopped. Moreover, it is highly visible to pedestrians, drivers and other road users.
Thanks to the fact that Cityside is compatible with CLP advertising in bus shelters, we can increase the effectiveness of advertising activities in the city. By using graphics with the same message, we increase the memorability of the content and can easily consolidate the advertising message. In a campaign using advertising on the side of the vehicle and at stops, we can also use graphics that correspond with each other, diversifying the message.
Cityside works great not only in combination with advertising at bus stops. If we want to diversify the advertising campaign, we can successfully combine advertising on the side of the vehicle with advertising on the back of buses (fullback) or with tram wrapping (megatram, standard). Combining this format with advertising inside vehicles (DOOH or using frames or posters) will also be a great diversification.
